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Art & Soul: Publisher's Panel

The afternoon Art & Soul session includes a very interesting session about the Christian Fiction industry.

The Publishing Panel consisted of:
John Wilson, Books & Culture: moderator
Lil Copan, Paraclete Press
David Long, Bethany House Publishers
Jon Pott, Wm. B. Eerdmans Publishing Company

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There were a series of questions posted by John Wilson, the moderator, with some interesting answers. Below are some of the highlights.


Trends in Publishing

John Wilson:

Is there a particular trend going on in publishing?

Jon Pott:

The CBA market is the fastest growing market segment.

David Long:

We’re seeing a large blurring of what a CBA book is these days. There used to be a very specific notion of what Christian Fiction was — very clean, no language — due to the increasing popularity of Christian fiction books, a lot of those lines are beginning to grey and blur. Many new books have very little [overt] Christian content.

Paraclete Press to Resume Fiction Novel Contest

Last year Paraclete Press hosted a literary fiction award at the Calvin festival for full-length novels. Leif Enger was the judge. Paraclete Press acquired rights to the winner and 3 of the finalists. Lil Copan announced that they plan to make this an ongoing, bi-annual event.

Themes Publishers See Too Much

John Wilson:

Is there [a type of fiction] that if you see another example of you’ll vomit….

David Long:

Chick Lit. Everything we see [in Chick Lit] is just cliché. The cookie cutter effect.

The other one [is] Left Behind.

John Wilson on Dan Brown:

You think, “Oh God it can’t get any worse than this”, and then you see the imitation book!

(laughter)

Lil Copan:

Dan Brown clones. Books on grief.

Jon Pott:

I’m starting to develop an allergy to Celtic spirituality.

On Ecumenical Trends

Lil Copan said:

Lot of people interested in the intersection of faith and literary fiction. In liturgical press, Catholic & Episcopal, lot’s of richness and history there for the literary fiction marketplace.

John Wilson:

[noting the recent death of Pope John Paul II]

There is far more crossing of barriers between different streams of Christian traditions.

Jon Pott:

Eerdman’s comes out of Dutch Calvinist tradition. There is more dialog between Orthodox and Protestants than there once was.

Lil Copan:

We’ve been purposeful in our ecumenical approach. We publish books by Orthodox, Presbyterians, and Mennonites. Frederica Mathewes-Green is as an example. A lot of people are interested in what another tradition has to say about spiritual silence.

Jon Pott:

We’re seeing a recovery of the earliest Christian writings, such as The Desert Fathers.

Art & Soul Conference Begins

Today began Day 1 of the Baylor Art & Soul Conference.
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The opening Plenary Session featured Christopher Ricks of Oxford University speaking on “Bob Dylan: Your Prayers Like Rhymes.”

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Here is Fire By Nite’s booth.

Author Picks Fight with Harry Potter

This is a curious approach.

Joe Vitale’s book “The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out” (Wiley, $29.95) hit #2 at Amazon and #2 at Barnes and Noble yesterday.

The latest Potter book – still unreleased – is #1.

His method has been grassroots and (he says) inexpensive:

First: He made an offer few could refuse. Go to http://www.mrfire.com/factor and you’ll see a list of 23 bonuses – “ethical bribes,” Vitale calls them – for anyone who buys his book today. This encourages sales in one day. Many people are buying hundreds of copies to support the author.

Second: He has used allies to win the war. Vitale contacted owners of large lists and asked them to do a mailing for him. Most agreed, knowing it would be good publicity for them to be involved in Vitale’s one-man underground campaign to sell books.

Third: Friends of his posted a creative auction on EBay to sell two million books in one week. Whether he does it or not will have to be seen. See the listing at http://www.JasonMangrum.com/2MillionCopiesSoldOnEbay/

Not sure if he’s footing the bill for the 4 day/3 night Caribbean cruise (worth $800) of if he got someone to donate it.

This technique may work for the nonfiction author who relies on a writing/speaking/consulting triumvirate, but what about the fiction novelist struggling for publicity? Hmmmm…

Art and Soul Conference

Art & Soul
Tomorrow I’ll be working a booth at the Baylor Art and Soul Conference. Check back tomorrow and the rest of the week for updates as we offer daily coverage of this Christian Writers’ conference!

Oh, and if you’re coming to the conference and you’re not from Texas, please note the big news on Baylor’s campus: the Baylor Lady Bears yesterday won the NCAA Women’s Basketball Tournament.

Final Score: Baylor 84, Michigan State 62

This was their first time to the Final Four, and is the school’s first title in women’s basketball. Baylor ended the season with 20 straight wins and became the first Big 12 team to win a championship in women’s basketball. The 22-point margin represented the second-largest ever in the women’s title game.

You have to know this information before they will let you on campus for the conference I think… 🙂

The On Demand Dilemma

Online retail giant Amazon.com has acquired BookSurge, which maintains a catalog of thousands of print on demand book titles.

Greg Greeley, vice president of media products for Amazon.com says:

Print-on-demand has changed the economics of small-quantity printing, making it possible for books with low and uncertain demand to be profitably produced

Is this a good thing for writers? Depends. Often the perception of Print On Demand books is they are self-published, poorly edited books rejected by mainstream publishers. But this in not necessarily true. Best sellers such as “Rich Dad Poor Dad” and “Chicken Soup for the Soul” were originally self-published. Most of these successful self-published works were non-fiction pieces the authors marketed heavily. What about fiction? There are some success stories, but they are few and far between.

Greeley continues:

BookSurge makes it possible to print books that appeal to targeted audiences, whether it’s one copy or one thousand…thanks to print-on-demand, ‘out of print’ is out of date.

In general, don’t self-publish fiction if you think it will enhance your resume. But if you’re writing a highly-targeted non-fiction book and you don’t mind doing all the marketing yourself, this can be a great medium.

Christian Writer’s Blogs for Dummies, anyone?

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