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Author: Stan Shinn (Page 104 of 111)

Christian Authors Test Book Marketing Knowledge

You can test your book marketing knowledge free of charge at the Mid-Western Christian Book Fair website, www.christian-book-fair.com.

I took the quiz and I got all but one right according to them.

According to Paschal Eze, director of the annual Mid-Western Christian Book Fair in Iowa, this free service is not only helping Christian authors get a better understanding of the very dynamic and challenging book marketing landscape but also fine-tuning their book marketing strategies to ensure better performance in the market place.

“So far, out of the many authors that have taken part in this book marketing quiz, only one has got all the answers correctly but that does not mean the quiz is difficult,” explains Rev. Eze whose Mid-Western Christian Book Fair attracts Christian authors, publishers, book dealers, Bible printers and Christian book lovers from across the country and beyond.

Christian authors who get all the answers correctly are given 30% discount on the very low author exhibition fee for the September 23-24, 2005 Mid-Western Christian Book Fair.

Podcasting to Promote Book Sales

Author Mark Jeffrey is using a free, fully-produced MP3 audiobook performance online to promote book sales. The Pocket and the Pendant is read by the author and accompanied by soundtrack music by composer Bjorn Lynne (www.lynnemusic.com).

Mark Jeffrey, together with scifi/fantasy website DragonPage.com, has so far released five chapters of his book, with nine more to go. The free podcast is available from DragonPage.com, PodcastAlley.com, and the book’s website at PocketandPendant.com.

Podcasting is a new technology, similar to blogging three years ago. Here is an overview of podcasting: www.dragonpage.com/podcast.html.

Says Jeffrey:

There really aren’t a lot of free MP3 audiobooks out there, which really surprises me. It’s a great way to promote paperback and hardback novels, as well as give your existing audience a new way to experience the book.

Asked if he thought he was cannibalizing sales, Jeffrey said:

Absolutely not. We’re already seeing thousands of downloads each week, and new listeners are emailing me that they are purchasing paperback copies on Amazon as a direct result of listening to the podcasts.

DragonPage.com is currently featuring three free podcast audiobooks, or ‘podiobooks’: “Morevi” by Tee Morris, “Earthcore” by Scott Sigler and “The Pocket and the Pendant” by Mark Jeffrey. New episodes for each – usually a chapter or two – are released each week. Subscribers use popular ‘podcatchers’ such as iPodder or other applications to get the new audio content delivered to them automatically.

Jeffrey says:

Podcasting is an amazing thing. It’s like TiVo for audio.

Duplicate Book Names Scandal

When Dan Brown’s best-selling novel, “The Da Vinci Code”, exploded onto the literary scene in 2003, a flood of books entered the market to debunk it’s heresies. Now come two parady books, both titled The Givenchy Code.

The first on the bookshelves, published January 2005, is author E.R. Escober’s version. Its complete book title is The Givenchy Code: An Homage and a Parody.

Due out in June 2005 is the second Givenchy Code by author Julie Kenner. Its complete book title is The Givenchy Code: Cryptography Is The New Black.

Givenchy Code Covers

What’s in store for these two parodies of the same title? Well, first there’s the question of whether Escober and Kenner could sue each other for using the same title. Since book titles cannot be copyrighted that may not happen. Will The Da Vinci Code author Dan Brown sue them the way the Mitchell estate sued the publishers of The Wind Done Gone, a parody of Gone With the Wind? As for these two parodies of the same book title, they’ll probably join the numerous books that have hit the bookshelves in hopes of cashing in on the novel’s popularity such as: Cracking Da Vinci Code: You’ve Read the Fiction Now Read The Facts; Decoding Da Vinci; and The Da Vinci Hoax: The Truth About Jesus, Christianity, Mary Magdalene and The Da Vinci Code. All are currently selling quite well.

ER Escober’s The Givenchy Code: An Homage And A Parody is now available at xlibris.com and amazon.com.

Julie Kenner’s The Givenchy Code: Cryptography is The New Black can be pre-ordered at amazon.com.

Art & Soul: Lauren Winner (Day 2)

This post will complete my series of articles on the Art & Soul conference from last weekend.

Last Saturday morning at the Art & Soul conference Lauren Winner presented On Writing and Prayer. Some more excerpts from her lecture (Part 2 of 2):

Easier Said than Done
Winner said:

It is easier to write about or talk about prayer or writing than to actually do them.

Winner then read the children’s story Mr. Putter and Tabby Write the Book. This was extremely funny. It pointed out how easy it is to procrastinate when trying to write.

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Lauren Winner sets up a multi-media ‘Mr. Putter and Tabby’ presentation

The Discipline of Writing
Winner said that both writing and prayer are disciplines, but both can be fetishized to the point of failure. Like New Year’s resolutions, we can commit to write every day and pray every day.

Winner said:

Writing every day is probably a good thing. I don’t know; I’ve never done it!

We begin to think there is one right system to writing, but this is not the case.

Students ask her, “What is your writing routine?” Winner admits she too is guilty of festishizing other writer’s routines, but says we must find our way into our own disciplines.

Writing & Prayer Both Community Undertakings
Of all her points, this was the most counter-intuitive.

All prayer is praying corporately. Winner said:

Even when we pray alone in our closet we are entering the Triune life, and the Triune life is about the community of God. When I go to prayer I am not merely having a conversation with God, the prayer IS God. Prayer is about entering the ongoing community with God.

She said if you want to commit to write on a regular basis, tell your family you are going to do it. Writing in this sense is a communal undertaking in the absence of other people. Your family commits with you to give you the space and time to devote to the writing craft.

Some Writing Advice
Natalie Goldberg says in her book Wild Mind : Living the Writer’s Life (available here):

When you’re done writing for the day, stop in the middle of a sentence.

Winner found this works, though you might not think so till you’ve tried it.

This seems odd, but Winner finds when you pick up writing the next day, you don’t suffer from the perils of feeling stumped by a blank page. The momentum of an unfinished sentence allows you to more readily pick up and begin writing again.

Winner also recommends Rita Mae Brown’s book on writing Starting from Scratch (available here).

Two Pieces of advice from this book:

1) You’re a better writer if you exercise

Not sure if it’s the endorphins or the downtime to let your creative juices flow, but Winner finds this to be very true.

2) You can only have two of these three things

  • Have a job that pays your mortgage.
  • Write.
  • Have a life.

Don’t be fooled into thinking you can have all three.

On Writing A Dissertation
Winner is struggling to complete her dissertation. She said:

I keep waiting for the dissertation elves to show up.

I suppose we all need such elves from time to time!

Writer's Guide to Reading Blogs

How to Get Into Blogs, 101 is a great starter article for those who are not familiar with blogs and blogging. If you’re not using Bloglines or another reader to read RSS blog feeds, you should read this very basic, step-by-step blog reading guide. Reading from a news aggregator is a quick and efficient way to read blog posts, will alert you instantly when new articles appear, and will give you a competitive edge as a writer.

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