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Tag: Book Marketing

Publishers Looking for Pro-Active Marketing

A nice quote from Terry Whalin’s blog:

Publishers are looking for authors who take a proactive role in the marketing of their books. These types of authors understand that publishing is a business and the role of the author goes far beyond simply writing a manuscript, giving it to the publisher and counting on them to sell the book. It takes your effort and the publisher effort to give the book the best possible launch into the marketplace.

Read more here: The Writing Life: Five Star Reviews

Creating Promotional Pieces that Sell Books

Most authors write because they want someone to read what they have to say. But what do you do once you’ve fleshed out all of your ideas and written your book? How do you get it into your readers’ hands?

Aspiring authors need to understand the importance of book promotion and how to successfully market your book.

Former media professional and Master Writing Coach™ Dawn Josephson reveals the secrets to successful book promotion in her book Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books (Ground Rules Press, $19.95, ISBN 0-9744966-1-8). She states:

The first step in book marketing is to create a press kit, or media kit, for your book. While each kit will vary in complexity depending on the book’s subject matter, the overall goal is to highlight what your book is about, why your message is important, who you are as an author, how you will help your readers, and how you’re marketing your book.

Josephson has interviewed buyers from major bookstore chains, distribution houses, and top book reviewers, so she knows what decision makers want to see in a book press kit. To help authors, Josephson details how to create each piece of the book press kit according to the decision makers’ guidelines so it gets a favorable response. She also includes examples of powerful and effective promotional materials that have helped authors propel their book sales.

Christian Authors Test Book Marketing Knowledge

You can test your book marketing knowledge free of charge at the Mid-Western Christian Book Fair website,

I took the quiz and I got all but one right according to them.

According to Paschal Eze, director of the annual Mid-Western Christian Book Fair in Iowa, this free service is not only helping Christian authors get a better understanding of the very dynamic and challenging book marketing landscape but also fine-tuning their book marketing strategies to ensure better performance in the market place.

“So far, out of the many authors that have taken part in this book marketing quiz, only one has got all the answers correctly but that does not mean the quiz is difficult,” explains Rev. Eze whose Mid-Western Christian Book Fair attracts Christian authors, publishers, book dealers, Bible printers and Christian book lovers from across the country and beyond.

Christian authors who get all the answers correctly are given 30% discount on the very low author exhibition fee for the September 23-24, 2005 Mid-Western Christian Book Fair.

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