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Christian chick lit is trendy

Chick Lit is hot. According to Jana Reiss, religion book review editor for Publishers Weekly:

It’s the hottest trend going in Christian fiction. It’s trendy, it’s edgy, and it’s appealing to that all-important younger market.

According to the Christian Booksellers Association, it’s a market that drives sales of Christian fiction to more than $2 billion annually.

What’s fueling this trend, and is Chick Lit the best name for it? Insight from this great articles says: 

Of the country’s estimated 3.5 million single evangelical Christians, three-quarters are women, Golan says. But putting them all in the "I’m 30 and have to meet Mr. Right now" category would be a mistake, she says. That’s why Steeple Hill Books prefers "hip lit" to "chick lit."

Read full article: Christian chick lit is trendy

swshinn.com

Google Print is still in Beta, but this upcoming service will be yet another way to make your book ‘search engine friendly’. Google’s description of this tool:

Google’s mission is to organize the world’s information, but much of that information isn’t yet online. Google Print aims to get it there by putting book content where you can find it most easily – right in your Google search results. Just do a search on the Google Print homepage. When we find a book whose content contains a match for your search terms, we’ll link to it in your search results. Click a book title and you’ll see the page of the book that has your search terms, along with other information about the book and "Buy this Book" links to online bookstores (you can view the entirety of public domain books or, for books under copyright, just a few pages or in some cases, only the title’s bibliographic data and brief snippets). You can also search for more information within that specific book and find nearby libraries that have it.

CBA Growth Projections

A very nice article on the future growth of the CBA market:

Most agree that the category’s growth is noteworthy, and there is no end in sight. In 2009, industry experts expect the religious books segment to account for $2.91 billion, which represents about a 50 percent increase from 2004, Greco added. The category includes Bibles, New Testaments, hymnals and prayer books along with a more nebulous category of "other religious," which accounted for $1.28 billion in 2004, Greco said.

With some comments on the rules of this genre: 

Other religious books encompass thrillers, mysteries, a burgeoning romance category and general fiction, he added. There are no bodice-rippers in the Christian romance market, and many publishers have a list of taboo subjects that include premarital sex, bad language and homosexuality, said industry members.

Read more: DenverPost.com

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