Non-Christians and nominal Christians are embracing Christian media in droves:
In a survey released yesterday, the Barna Group stated that the number of people who utilize Christian Media is substantially higher than those who actually attend Church.
Why the appeal? I think it is in part because Christian media is ‘family friendly.’ Picking up a Christian CD or book is akin to buying something with a ‘Rated “E” for Everyone’ sticker.
Could it also be that Christian Media has other qualities that appeal to the masses? Improving content is no doubt a factor.