This is a curious approach.

Joe Vitale’s book “The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out” (Wiley, $29.95) hit #2 at Amazon and #2 at Barnes and Noble yesterday.

The latest Potter book – still unreleased – is #1.

His method has been grassroots and (he says) inexpensive:

First: He made an offer few could refuse. Go to and you’ll see a list of 23 bonuses – “ethical bribes,” Vitale calls them – for anyone who buys his book today. This encourages sales in one day. Many people are buying hundreds of copies to support the author.

Second: He has used allies to win the war. Vitale contacted owners of large lists and asked them to do a mailing for him. Most agreed, knowing it would be good publicity for them to be involved in Vitale’s one-man underground campaign to sell books.

Third: Friends of his posted a creative auction on EBay to sell two million books in one week. Whether he does it or not will have to be seen. See the listing at

Not sure if he’s footing the bill for the 4 day/3 night Caribbean cruise (worth $800) of if he got someone to donate it.

This technique may work for the nonfiction author who relies on a writing/speaking/consulting triumvirate, but what about the fiction novelist struggling for publicity? Hmmmm…